About C pur

ABOUT THE COMPANY

C pur is a young and innovative company established by yogis concerned with your well-being and our environment. With yoga as our main focus, we want to bring you products that are not only user and eco-friendly but also add an exciting twist to your everyday life. In our age of fast paced living, we need to be able to stop and take the time to look into ourselves and open up to the beauty surrounding us. With C pur, we made a point to take that time and bring that beauty to all of our products so you can benefit from it and shine during your practice.


THE MEANING BEHIND C PUR

C pur stands for carbon pure which is what a diamond is made of. Its chemical formula is the letter C. C pur stands for “the pure diamond”. Diamond is the hardest substance known to mankind. It has been a symbol of love, excellence and purification. Because of its remarkable hardness and clarity, diamond reigns supreme in its symbolism of power, strength, brilliance and unparalleled beauty. Diamond is a very powerful symbol. With its many facets it resembles the human being in all its complexity and brilliance. As we go through our lives we try to deepen our understanding of ourselves and the world around us. Very much like a rough diamond being polished one facet at the time, opening up a new window to the world every step of the way. The goal at the end of the journey is to obtain maximum brilliance with a strong unshakable core so we can let our love shine from within to spread it all around us.

 

DIAMOND IN BUDDHISM: THE DIAMOND SUTRA

In Buddhism, diamond plays a major symbolic role. It refers to the Vajrayana which in Sanskrit stands for “Diamond Vehicle’’. The Vajrayana path seeks to eliminate all dualities, so that the practitioner may realize the unity of enlightenment. This is done through use of rituals, symbolism and yoga practices to evoke experiences that enable realization. The guru-disciple relationship also is especially important in Vajrayana. The Buddhist text known around the world as the Diamond Sutra is a short Mahayana sutra of the Perfection of Wisdom (prajna-paramita) genre, which teaches the practice of the avoidance of abiding in extremes of mental attachment.


Sutra comes from Sanskrit, the ancient and sacred language of India. It means a religious teaching or sermon, and is most often used to describe the teachings of the Buddha. Sutras preached by the Buddha were committed to memory by his disciples and passed down from generation to generation. The illustration at the beginning of this 'Diamond Sutra' shows the Buddha expounding the sutra to an elderly disciple called Subhuti.

HOW DID THE DIAMOND SUTRA GET ITS NAME?

The sutra answers that question for itself. Towards the end of the sermon, Subhuti asks the Buddha how the sutra should be known. He is told to call it 'The Diamond of Transcendent Wisdom' because its teaching will cut like a diamond blade through worldly illusion to illuminate what is real and everlasting. The original Sanskrit title is 'Vajracchedika-prajnaparamita-sutra'. Around 400 AD, the sutra was translated into Chinese, by an Indian scholar-monk called Kumarajiva, who named it 'Jin gang ban ruo luo mi jing'. Jewel imagery features strongly in Buddhism. At the centre of the faith are the three jewels, or triple-jewel: the Buddha, his teaching (the 'Dharma'), and the spiritual community (the 'Sangha'). A popular Buddhist parable tells the story of a poor man who travels through life unaware of the precious jewel that has been sewn into the hem of his coat by a well-meaning friend.

WHAT IS IT ABOUT?

The teachings of Buddhism are subtle and open to more than one interpretation. The 'Diamond Sutra' urges devotees to cut through the illusions of reality that surround them. Names and concepts given to both concrete and abstract things are merely mental constructs that mask the true, timeless reality lying behind them. The relatively short 'Diamond Sutra' was popular because it could be memorised more easily than longer sutras and chanted in some 40 minutes. This was important because Buddhism teaches that recitation of sutras 'gains merit', that is, helps towards achieving a higher incarnation. In the 'Diamond Sutra', the Buddha says: "if a good son or good daughter dedicates lifetimes as many as the sands in the River Ganges to charitable acts, and there were another person who memorised as much as one four-line verse of this scripture and taught it to others, the merit of the latter would be by far greater."


C PUR'S FOUNDER

 Simon Grunberger is a passionate nature lover, entrepreneur and artist from Belgium. His childhood was spent between his home country and Paris, France. After High school, Simon studied journalism and later business and human resources management in Brussels. He finally decided to pursue his passion and followed his dream by going to the US to study theater in NYC. In 2006, Simon fell in love with yoga. Since then he has been quite active in the yoga community. His passion for yoga pushed him to launch C pur in 2009.

Everthing's A Ok at C pur headquarters!

C PUR ANGELS

Known as the ''C pur Angels'' in the yoga world, C pur lovely reps work hard to spread the word out about C pur and make sure you can find our products in a yoga studio near you! These women are full of talent. They take care of sales but are also in charge of supervising C pur's blog as well as C pur's Facebook and Twitter page. All of them are incredible talented yoginis!