About us


TPE : High performance for your practice and the environment
The meaning of C PUR
Why C PUR?

C pur is a young and innovative company established by yogis concerned with your well-being and our environment. With yoga as our main focus, we want to bring you products that are not only user and eco-friendly but also add an exciting twist to your everyday life. In our age of fast paced living, we need to be able to stop and take the time to look into ourselves and open up to the beauty surrounding us. With C pur, we made a point to take that time and bring that beauty to all of our products so you can benefit from it and shine during your practice.

TPE : High performance for your practice and the environment

Currently, we are offering our light and easily transportable line of yoga mats with 2 sided colors. They are made of Thermo Plastic Elastomer (TPE) the best performing, eco-friendly material on the market.It is composed of carbon and hydrogen. It naturally provides excellent traction offering firm stability. One of the main features of the closed cell structure is to provide the user sufficient support and superior comfort.
The TPE material is hypoallergenic and its raw materials are toxic free. It does not contain PVC or latex. The production process to make these mats is much more eco-friendly than making PVC, latex or rubber mats: no phthalate, toluene, nor heavy metals are contained in any of the production processes. Therefore it has been recognized as one of the most superior material to make yoga mats.
Its closed cell structure prevents the mat surface to absorb moisture, like sweat, making it easy to keep clean. This material characteristics help prevent bacteria and fungal growth.
It cells are set to decompose after a certain period of time leaving only water and biodegradable elements. The aim is to reduce any unnecessary damage to the environment.

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The meaning of C PUR

C pur stands for carbon pure which is what a diamond is made of. Its chemical formula is the letter C.
C pur stands for “the pure diamond”.
Diamond is the hardest substance known to mankind. It has been a symbol of love, excellence and purification. Because of its remarkable hardness and clarity, diamond reigns supreme in its symbolism of power, strength, brilliance and unparalleled beauty.



In Buddhism, diamond plays a major symbolic role. It refers to the Vajrayana which in Sanskrit stands for “Diamond Vehicle’’. The Vajrayana path seeks to eliminate all dualities, so that the practitioner may realize the unity of enlightenment. This is done through use of rituals, symbolism and yoga practices to evoke experiences that enable realization. Buddhist tantra is the foundation of Vajrayana and its systems of meditation. The guru-disciple relationship also is especially important in Vajrayana.









The Buddhist text known around the world as the Diamond Sutra is a short Mahayana sutra of the Perfection of Wisdom (prajna-paramita) genre, which teaches the practice of the avoidance of abiding in extremes of mental attachment.









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Why C PUR?

Diamond is a very powerful symbol. With its many facets it resembles the human being in all its complexity and brilliance. As we go through our lives we try to deepen our understanding of ourselves and the world around us. Very much like a rough diamond being polished one facet at the time, opening up a new window to the world every step of the way. The goal at the end of the journey is to obtain maximum brilliance with a strong unshakable core so we can let our love shine from within to spread it all around us.

Bio of Simon Grunberger


Simon Grunberger is a passionate nature lover entrepreneur born in Belgium. His childhood was spent between his home country and Paris, France. After High school, Simon went on to study journalism, business and human resources management in Brussels. He finally decided to pursue his passion and followed his dream by going to the US to study theater. While studying, Simon fell in love with yoga (particularly hot yoga!) Since 2005, he has been quite active in the yoga community. His passion for yoga and his concern for our environment pushed him to launch C pur in 2009.

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